“50 years old” Hong Kong toy Fair, did not expect to be so fashionable!

From January 8th to 11th, the 50th Hong Kong Toys and Games Fair was held at the Hong Kong Convention and Exhibition Center. With the theme of “Innovative Toys: Playing with Past, Present and Future”, this exhibition presented new exhibition areas and pavilions, and the 15th Hong Kong Toy Fair was held at the same time. The Baby Products Fair and the 22nd Hong Kong International Stationery and School Supplies Fair attracted more than 2,600 exhibitors from 35 countries and regions.

01

Added new collection toy section

The trend of greening and intelligence is obvious

This year’s Hong Kong Toy Fair “Brand Gallery” brings together more than 220 well-known toy brand products, and adds three new exhibition areas:

▋ The “Big Children’s World” exhibition area has added a new “Collectible Toys” area;

▋ Add a “Green Toys” area to showcase products that incorporate environmentally friendly innovations in materials, design, production or packaging;

▋ A new “ODM meeting point” exhibition area was added to showcase a number of related exhibitors that provide original factory entrusted design services.

Three major themes and some focus new products of this exhibition:

1. The first “Collectible Toys” area is set up

The market for trendy and collectible toys has grown rapidly in recent years. The “Big Children’s World” exhibition area of ​​the exhibition has added a new “Collectible Toy” area, including excellent collectible toy brands and products at home and abroad.

Threezero’s ROBO-DOU VF-1J transforming fighter (Dragon Hunter) is a collectible robot, based on the popular animated series “Chronicle” in the 1980s.

The main frame of the product is made of zinc alloy die-casting and is equipped with a highly movable skeleton with 109 joints. Accessories include a GU-11 cannon, four sets of missiles and four pairs of interchangeable hands.

The "50-year-old" Hong Kong Toy Fair, I didn't expect it to be so trendy!

The toy cars produced by Xinghui Rastar Group are based on the classic Beetle design of the 1960s and are deeply loved by die-hard public collectors. The body has a screen-printed flower pattern and the doors can be opened. The material is die-cast metal, available in a variety of colors and designs.

The "50-year-old" Hong Kong Toy Fair, I didn't expect it to be so trendy!

Domestic brand Pinqi Building Blocks launched a new co-branded product “Kung Fu Panda·Dragon Warrior Celebrates the New Year”, which restores the classic plot scene. The set contains 1500+ particles. The finished product size is 28×24×38cm. It is equipped with two arm shapes and can be freely replaced.

The "50-year-old" Hong Kong Toy Fair, I didn't expect it to be so trendy!

2. Pay attention to green environmental protection

This year’s exhibition focuses on sustainable development elements and has added a “green toys” area to showcase products that incorporate environmentally friendly innovations in materials, design, production or packaging. The Toy Fair, Stationery and School Supplies Fair all have green leaf logos to facilitate buyers to identify exhibitors that support environmental protection.

The Hape light ukulele is made of environmentally friendly materials, integrated with wood and plastic, taking into account the feel and texture, and is smooth and polished to protect baby’s hands. The product includes instruction stickers, booklets and handles, making it easy to carry around, and has flashing lights to teach children to play.

The "50-year-old" Hong Kong Toy Fair, I didn't expect it to be so trendy!

Classic World’s Pull Dog is an environmentally friendly wooden toy, made with environmentally friendly paint and finishes. The shape is cute, the ears and round wheels with paws are movable, and there is a bone accessory bell on the front.

The "50-year-old" Hong Kong Toy Fair, I didn't expect it to be so trendy!

The toy cement truck launched by Viking Toys AB is designed in Sweden. It is made of environmentally friendly, non-toxic and recyclable materials and can be washed in the dishwasher.

The product design is rugged and the tires and cement mixer trigger are very durable.

The "50-year-old" Hong Kong Toy Fair, I didn't expect it to be so trendy!

3. Intelligence has become a general trend

The “Smart Toys” exhibition area brings a variety of toys and games that incorporate innovative technologies, such as entertainment products equipped with app control functions, virtual reality (VR), augmented reality (AR) and mixed reality (MR).

The smart remote control building block Kowloon Bus Factory model produced by Playable Creation is limited to 1,000 sets and recreates KMB’s electric bus factory in Kowloon Bay at a scale of 1:250.

This model is equipped with a ramp to connect to the rooftop, which can be used with model cars and is full of fun. The product comes with a power system package, which can be controlled through a controller or smartphone, voice, etc., and can be upgraded with more functions.

The "50-year-old" Hong Kong Toy Fair, I didn't expect it to be so trendy!

The coding toy Galaxy Macaron launched by Eastcolight has 10 relaxing and soothing sound effects, and is equipped with solar system, constellation diagrams, and ocean projection slides.

The product has adjustable focusing optical system and projection angle, with a projection height of up to 2.5 meters, and the motor can drive image rotation.

The "50-year-old" Hong Kong Toy Fair, I didn't expect it to be so trendy!

The ZNATOK Super Set No.1 toy car electronic exploration kit launched by Znatok Group provides control of cars, lights, sounds and even traffic lights. It also includes assembly equipment such as walkie-talkies, digital multimeters, and voice clocks, which can stimulate children’s curiosity and cultivate creativity. force.

The "50-year-old" Hong Kong Toy Fair, I didn't expect it to be so trendy!

02

Upgraded forum + multiple seminars

Reveal new opportunities

The upgraded version of the exhibition “Asia Toy Forum” is themed “Key to Unlocking the Asian Toy Industry Market” and invites a number of international toy and game industry experts to discuss market trends and share their views on the toy industry’s prospects, emerging trends and opportunities.

During the exhibition, a number of seminars will also be held, covering topics such as green toy trends, sustainable maternal and infant product market trends, the latest toy safety regulations, toy specifications, testing and certification, stationery industry trends, digital marketing and AI applications.

The Hong Kong Trade Development Council stated that according to data from the International Trade Center, emerging markets such as mainland China, Indonesia, Vietnam, India and Poland have become the main growth engines of the global toy market. Statista, a data survey agency, predicts that the Asian toy market revenue will reach US$38.34 billion in 2023, and will grow at an average rate of 3.5% from 2023 to 2028, which is better than the expected growth rate of 2.6% in the global market during the same period.

In the past two years, ASEAN has also become the main export market for Hong Kong’s toy industry, reflecting the huge potential contained in the ASEAN market.

This will provide opportunities for mainland toy companies to explore emerging markets and find new growth points.

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